Superior aesthetics performance and consistency

Joe Wettstein

A new website for Finished Elegance® has launched. The site includes information on our product offering as well as resources to help better understand the product’s features and benefits. There is also a ‘where to buy’ section that will put the visitor in touch with distributors in their area.

The website will be updated as new products are launched within the offering, so be sure to check back on a regular basis.

Check out our new and improved website at finishedelegance.com.

Finished Elegance

Renae Crill

Finished Elegance® retail racks are now available. The retail rack is a great way to maximize the return on your retail space. The rack has room for ten SKUs plus the two touch up products.

• High gross margin return per square foot
• High inventory turns
• Minimum floor space required (48” w x 32” d x 86” h)
• Free display rack with stocking order
• POP comes with rack

Individual SKUs vary by region. Contact your local Woodgrain sales representative for more information on Finished Elegance and the retail racks along with a recommended SKU carry.

Retail Rack

www.finishedelegance.com

Joe Wettstein

We are excited to announce the expansion of our Finished Elegance® offering in the Northwestern United States with the launch of a Finished Elegance board program.

Last year, Woodgrain Millwork launched Finished Elegance boards in the South Florida market to complement its popular Finished Elegance interior moulding line available nationwide. With the success found in the Florida region, we’re excited for our customers in the Northwest to enjoy an expanded product offering in their area.

Woodgrain Millwork initially developed the boards, which feature micro-eased edges, in response to customer requests. They are available in 1×2, 1×3, 1×4, 1×6 and 1×8 in 8’ lengths at 55 The Home Depot® stores in Southern Florida and at 63 stores in the Northwest (Oregon, Washington and Alaska).

Builders, remodelers and homeowners have embraced the beauty and simplicity of Finished Elegance since its introduction in 2011. With the expanded product selection, they can use Finished Elegance products in more interior applications for a consistently beautiful look throughout the home. The new Finished Elegance boards can be used for many millwork applications, including fireplace mantels, skirt boards, shelving and cabinetry, independent of or alongside of Finished Elegance interior moulding.

Visit finishedelegance.com for more information about our product offering.

boards_4

Joe Wettstein

Woodgrain Millwork is excited to announce the partnership with Huttig to distribute Finished Elegance® in the Northeast. Finished Elegance by Woodgrain is an interior moulding that is coated (Not Painted) on all four sides resulting in easier installation, better wear and tear within a home and a silky-smooth furniture finish.

Huttig is one of the nation’s largest wholesale distributors of millwork, and specialty building products for light commercial, residential construction and remodeling. Huttig will be focused on introducing Finished Elegance to the independent dealer market and working with the dealers to show builders and contractors how Finished Elegance can save them time and money with its No Painting Required complete solution. The primary market territory for Huttig will be Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York and Northeastern New Jersey.

Finished Elegance’s distribution philosophy is to work with a distributor to establish a viable and growing presence in a market. Woodgrain carefully selects distributors and primary market territories to minimize direct competition with other distributors of Finished Elegance branded products.

Finished Elegance Registered no Tag 2013

Joe Wettstein

Woodgrain Millwork is excited to announce the partnership with OrePac to distribute Finished Elegance® on the West Coast. Finished Elegance by Woodgrain is an interior moulding that is coated (Not Painted) on all four sides resulting in easier installation, better wear and tear within a home and a silky-smooth furniture finish.

OrePac is a wholesale building materials supplier providing product, sales, and technology solutions to the shelter industry. OrePac will be focused on introducing Finished Elegance to the independent dealer market and working with the dealers to show builders and contractors how Finished Elegance can save them time and money with its No Painting Required complete solution. The primary market territory for OrePac will be Oregon, Washington, California, Nevada, Idaho, Montana, Wyoming, Utah and Colorado.

Finished Elegance’s distribution philosophy is to work with a distributor to establish a viable and growing presence in a market. Woodgrain carefully selects distributors and primary market territories to minimize direct competition with other distributors of Finished Elegance branded products.

casing 2 copy

Renae Crill

Make sure to tune in to the popular home improvement show Designing Spaces™ as Woodgrain Millwork, Inc. joins the show to talk how moulding can enhance any space in a home on Thursday, April 24th at 7:30 am (ET/PT) airing on the Lifetime® Channel.

In this episode, “Enhancing Your Home’s Visual Presence”, Joe Wettstein, Finished Elegance® Category Manager and I will meet up with a couple who are looking to add some finishing touches to their rooms with moulding.

Viewers will see step by step how to install Finished Elegance moulding as a DIY project with pro results. Finished Elegance is ideal for DIYers because there is no painting required, it is coated on all four sides, and it installs in 3 easy steps: cut-install-caulk. The smooth finish adds to the aesthetics of any room in the home, and it has the additional benefits of being more durable than traditional moulding.

 Designing Spaces